The perfect tune of the summer doesn’t always title itself on first hear. It ought to evade recognition when performed thru headphones, steer fine of detection amid the massive barren space of desktop playlists. There is now not always a foolproof algorithm for discovery.
But one barometer beneath no circumstances lies: the fine increase of the audio system equipped onto the vehicles using down your block with windows begin and stereo blaring. Administering the take a look at is understated: Step begin air on any balmy Saturday afternoon in June. The heartbeat of that year’s tune of the summer will direction its skill to you as mercurial as the humidity assails these of us in the swampy dredges of New York.
By that metric, there’s one fine winner to this point this year. “I Treasure It,” the fourth single from Cardi B’s April debut, Invasion of Privacy, takes to outdoors audio system admire it became intended to metastasize in summer air. The buoyant, horn-driven observe interpolates “I Treasure It Treasure That,” the 1967 traditional from fellow Bronx native Pete Rodriguez, with reggaeton heavyweights Sinful Bunny and J. Balvin every lending a verse to Cardi’s rendition.
Treasure every tune of the summer worth its weight in Tajín-covered mangoes, “I Treasure It” insists on collective merriment—it’s a fête for the total family. The Rodriguez sample grants the tune both vigor and intergenerational enchantment; even relatives who also can unbiased recoil at Cardi’s extra brazen lines will be charmed into a two-step by the acquainted Rodriguez refrain. The homage will be calculated, nonetheless its success—admire Cardi’s—is irrefutable.
Within the video, which dropped Tuesday morning—appropriate hours after the exuberance of Memorial Day barbecues in a roundabout plot used into workweek torpor—a visibly pregnant Cardi shimmies down the block, adorned in jewel tones and copious assertion jewellery. She’s heavenly, a luxed-up model of the traditional degular shmegular girl from the Bronx she’s always been. For noteworthy of the video, her hair is swept up in headscarves; it’s no Rihanna doobie wrap, nonetheless it completely’s inserting (and maternal) the total identical. J. Balvin, in the meantime, spends most of his show camouflage time rocking a two-share outfit that resembles a fabulist take care of tourist attire, as if the noteworthy-maligned Hawaiian shirt stepped into the machine that became Steve Urkel into Stefan Urquelle. Sinful Bunny’s sartorial choices are the generous, nonetheless he accessorizes potentially the most boldly: Whether spitting his bask in lines or dancing on the lend a hand of Cardi, he holds tight to a hookah as despite the proven truth that it’s his anchor.
In comparable old Cardi vogue, the hook is brash, smug, and impossibly catchy:
Diamond district in the jag (I mentioned I admire it admire that)
Licensed, you know I’m gang, gang, gang, gang (I mentioned I admire it admire–)
Descend the cease and blow the brains (I mentioned I admire it admire that)
Oh he’s so beautiful, what’s his name? (I mentioned I admire it)
Oh I want the greenbacks (I mentioned I admire it admire that)
Beat it up admire piñatas (I mentioned I admire it admire—)
Present the driver, shut the curtains (I mentioned I admire it admire that)
Sinful bitch compose him fearful (I mentioned I admire it)
Verses from both Sinful Bunny and J. Balvin match Cardi’s vitality: Referencing his bask in hit document “Chambea,” Sinful Bunny begins his bars by taunting his haters: “Chambean, chambean, pero no jalan (¡jalan!) / Tú compras to’a las Jordan, bobo, a mí me las regalan (jejeje).” Treasure Cardi, he remains a long way richer—and flyer—than anyone who mocks him whereas lacking the temerity to pronounce it to his face. Later in the tune, J. Balvin opens with an invocation of Celia Cruz, the prolonged-lasting Afro-Cuban singer whose “¡Azúcar!” grew to severely change a trademark of Cuban salsa: “Como Celia Cruz tengo el azúcar (azúca’) / Tu jeva me vio y se fue de pecho como Jimmy Snuka (ah) / Te vamos a tumbar la peluca.” The lines are both cocky and roguish: Balvin claims he has the total sweetness (and by extension, spice) of the legendary Cruz, then brags about women falling to their feet in front of him in moves no longer now not like that of Fijian wrestler Jimmy “Superfly” Snuka, then speaks straight to stans, whose proverbial wig he knows the trio has knocked askew.
Each men, of Puerto Rican and Colombian descent respectively, add complementary dynamism to the observe, potentially the most Latin-influenced of the triumphant Invasion of Privacy. “I Treasure It” telegraphs the heritage of its chanteuse with out room for misinterpretation: Cardi calls for equal consideration be paid to all facets of her Afro-Latina hyphen, that the 2 be understood collectively. “I Treasure It” is a medley of nods to her roots—the Dominican Republic, Trinidad, the Bronx. Her supply builds on the savvy, reggaeton-inflected production: Within the first verse, Cardi stretches out the observe texts in disclose that it almost rhymes with exes, a mosey that grants the road rhythm—and also reflects the bilingual rapper’s pure speaking cadence.
“I Treasure It” is irresistible because it channels the rapper at her handiest: when she feels at dwelling. It’s noteworthy to argue with the meteoric upward push of Cardi B, born Belcalis Almanzar to fogeys of Dominican and Trinidadian descent. The used-stripper-became-truth-vital particular person-became-bombshell-rapper bypassed venerable routes to popularity, as an alternative mountaineering her skill to the cease (in bloody shoes, no much less). “Bodak Yellow,” 2017’s straight forward Tune of the Summer, has been written about as despite the proven truth that it emerged from skinny air. But Cardi has been hustling for years, her tune spanning a ambitious differ. The spirit that propelled “Bodak” to the cease is the identical infectiousness that made “Lick,” one of her first tracks with fiancé Offset, an early indicator of Cardi’s drawing shut takeover. That comparable verve that runs thru “I Treasure It,” a self-referential victory lap of a single. “Bodak” Cardi became hungry; “I Treasure It” Cardi quiet hustles, nonetheless she does it having tasted the fruits of her labor.
Barring any eleventh-hour releases from petty Scorpio prince Aubrey Drake Graham, whose one-two punch of “One Dance” and (the Popcaan-assisted model of) “Controlla” dominated airwaves and parties alike in 2016’s warmest months, Cardi appears to have faith no much less than one extra summer in the salvage. Nicki Minaj’s most recent choices,“Chun-Li” and “Barbie Tingz,” are both relaxing, punchy tracks—nonetheless neither refreshes. Childish Gambino’s “This Is America” also can unbiased knock, nonetheless it completely’s too foreboding to befriend as a summer salve. Ella Mai’s courageous romantic bop “Boo’d Up” is simply too saccharine. Treasure other contenders for this year’s title, Drake has yet to land a document for summer 2018 that sounds the skill a perfectly chilled rum punch tastes. The place “I Treasure It” cascades with Cardi’s self perception, “Good For What,” Drake’s thoroughly sufficient April providing, is merely a facsimile of what women desire to listen to. It sounds appropriate shining, nonetheless there’s no chunk on the lend a hand of the pandering observe. “I Treasure It,” with its blaring horns and verbal venom, is a power to be reckoned with. Coming from Cardi, that’s most regularly pleasurable.